Foundations for Health Promotion , 3rd Edition

Foundations for Health Promotion

3rd Edition

By Jennie Naidoo, BSc, MSc, PGDip, PGCE, Principal Lecturer, Health Promotion and Public Health, University of the West of England, Bristol, UK; and Jane Wills, BA, MA, MSc, PGCE, Reader in Public Health, London South Bank University, London, UK


Foreword Acknowledgements How to use this book Checklist for public health and health promotion practice PART 1: THE THEORY OF HEALTH PROMOTION

1. Concepts of health

Defining health; Western scientific medical model; Critique of the medical model; The role of medicine; Lay health beliefs; Cultural health beliefs

2. Influences on health

Factors influencing health; Social class and health; Gender and health; Ethnicity and health; Effects of income, housing and employment on health; Social cohesion; Explanations for health inequalities

3. Measuring health

Sources of health information; Mortality rates; Morbidity rates; Objective health measures; Measuring deprivation; Subjective health measures; Epidemiology and health promotion

4. Defining health promotion

The development of health promotion; Definitions of health education and health promotion; Definition of public health; The role of the World Health Organization

5. Models and approaches to health promotion

Different approaches to health promotion; Aspects of these approaches; The importance of theory in health promotion; Different models of health promotion

6. Ethical issues in health promotion

The philosophy of health promotion; Duties in health promotion; The individual and the common good; Ethical principles

7. The politics of health promotion

Political ideologies; Politics and globalization; Politics of health promotion structures; Politics of health promotion methods; Politics of health promotion content; Radical health promotion

PART 2: STRATEGIES & METHODS

8. Developing personal skills

The role of beliefs, attitudes and values in health-related decisions; The influence of social norms on health behaviour; The concept of locus of control; Health promotion strategies to change attitudes or behaviour

9. Strengthening community action

Defining community development; Community development in health promotion; Working with a community development approach; Community development activities; Dilemmas for practice

10. Using media in health promotion

Nature of media effects; Role of mass media; Using mass media; Planned campaigns; Unpaid coverage; Media advocacy; Social marketing; Effectiveness of mass media; Communication tools

11. Re-orienting health services

Reasons for reorienting health services; Principles; Strategies; Service provision; Who promotes health

12. Developing healthy public policy

Defining healthy public policy (HPP); Advantages and drawbacks to using a HPP approach; The history of HPP; HPP at different levels - global, national and organisational; The potential of HPP to promote health; Resources and skills required for HPP; The practitioner?s role; Evaluating the effectiveness of HPP

PART 3: SETTINGS FOR HEALTH PROMOTION

13. Health promotion in schools

The school setting; Relationship between schools, education and health; The context for health promotion in schools; The health-promoting school; Effectiveness of health promotion in schools

14. Health promotion in the workplace

The workplace setting; Relationship between work and health; Responsibility for workplace health; Health promotion in the workplace

15. Health promotion in neighbourhoods

Definitions of neighbourhood; Neighbourhoods as settings for health promotion; Different aspects of neighbourhoods; Evaluation of neighbourhood health promotion

16. Health promotion in primary health care and hospitals

The concept of a Health Promoting Hospital; Promoting the health of patients; Promoting the health of staff; Hospitals and their community; Hospitals as a health promoting organisation; Health Promoting Hospital Movement

17. Health promotion in prisons

Prisons as a healthy setting; Reasons for prioritising health promotion in prisons; Barriers to using prisons as health promoting settings; Interventions and evidence of their effectiveness

PART 4: IMPLEMENTING HEALTH PROMOTION

18. Assessing health needs

Concepts of need; Needs assessment strategies; Relating needs to strategic planning; Problems in assessing needs

19. Planning health promotion interventions

Systematic planning and its advantages; Different planning models; Quality and audit

20. Evaluating health promotion

Defining evaluation; Why evaluate; What to evaluate; How to evaluate; Cost-effectiveness; Using evaluation to build an evidence base for health promotion

Glossary Index