Elsevier: Pharmaceutical Sales

Excerpta Medica

Addressing the educational needs of the pharmaceutical and biotech industries

Educate physicians by partnering with Elsevier

What Excerpta Medica offers

Today's pharmaceutical market is rapidly evolving. Between managed healthcare and the changing regulatory environment, pharmaceutical companies are challenged to develop creative and compliant ways to educate physicians. Following are ways in which you and Excerpta Medica can work together to provide PhRMA-compliant products and services that offer educational value to physicians and their practices, and their patients.

Current, relevant published titles from well-respected thought leaders

Customization - Why not add your logo to our books and use them as part of an educational initiative at medical conferences, symposia, dinner meetings, or on sales calls?

Educational Electives provide pharmaceutical representatives access to current and PhRMA-compliant medical resources that support the education of healthcare professionals via Certificate, Library or Convention programs.

Electronic Products PDA applications, MDConsult, FIRSTConsult, NURSINGConsult, PROCEDURESConsult, CD-ROMs, slides and e-dition websites websites

Chapter Reprints - Find a chapter of particular interest? Let us reprint it for you to use as an educational tool.

Sales Training and References Texts such as Dorland's medical dictionaries, Medical Terminology, and The Human Body in Health and Disease serve as valuable references for sales representatives in training.

Chapter Reprints - Interested in a chapter of one of Elsevier's well-respected books? Let us reprint it for you to use as an educational tool.

Updates - A stand-alone series of journal-type publications providing updates to one of Elsevier's highly-regarded cornerstone book titles. A great way to keep customers "updated" on current relevant topics.

Netter and Gray's - Take advantage of the expertly detailed medical images from the Netter Collection and Gray's Anatomy to create educational tools for physicians and patients.

Knowledge of Publishing Pipeline - Let us work with you during product launches, when timing is critical.

Access to Key Thought Leaders - Our authors are the most respected and well-known opinion leaders in the medical profession.

Educational Electives from Excerpta Medica

Educational Electives Programs are designed by Elsevier to provide Valued, PhRMA-compliant resources to health care professionals of all disciplines. Our innovative programs strengthen your customer relationships by demonstrating a commitment to health care professionals and their patients.

A dedicated team experienced in pharmaceuticals, health care and publishing will partner with you to create a program specifically tailored to your needs and the needs of the medical professionals on whom you call. You can expect customized support through:

Personalized program materials
Tailored reporting
A dedicated web site
Custom fulfilment

Provide your customers access to the world's largest collection of PhRMA-compliant, print online, PDA and CD-ROM medical publications with an Educational Elective Program. What better way to demonstrate commitment to your customers?

Provide healthcare professionals value while remaining PhRMA Compliant

Effective July 1, 2002, pharmaceutical and biotechnology companies voluntarily adopted new marketing guidelines that focus on their interactions with healthcare professionals. This code states that educational and practice-related items may be given to healthcare professionals, provided that they are for the benefit of patients and of less than substantial value ($100 or less).

As part of Elsevier, the world's leading medical publishing company, we have a deep portfolio of print and electronic products that are perfect for use in professional educational initiatives. Books and related products capture physicians' attention while providing valuable medical information beyond traditional drug detailing - all while staying within the PhRMA and OIE guidelines.

Featured Selections

The Elsevier titles below are a small sampling from our comprehensive catalog of more than 10,000 books, CD-ROMs, PDA software, and periodicals.

Gray's Anatomy Posters
The Netter Collection
Rapid Reference Collection
The Secrets Series
Clinics
Hot Topics

Please browse the Elsevier website for more products that fit your educational and budgetary needs. Bulk pricing, customization, and subscriptions are available, so contact us today for a quote.

The Netter Collection and Gray's Anatomy

Quality products and Illustrations for professional and patient education

Dr. Frank H. Netter and Gray's Anatomy are the two most highly-regarded names in medical illustrations. Excerpta Medica offers the Netter and Gray's images in a variety of educational products, including atlases, clinical references, wall and flip charts, and software applications.

Elsevier now offers The Netter Collection of Medical Illustrations in a variety of educational products, including books, charts, and software applications.
Click here for more information on Netter products.
Click here for more information on Gray's Anatomy.

Strategic Medical Communications

To learn more about Excerpta Medica's capabilities in medical education, strategic publications planning, custom medical publishing, and interactive solutions, click here to visit the Excerpta Medica website.

Contact Information:

For price quotes on bulk purchases, please contact the Excerpta Medica at:
Phone (215) 239-3280
Fax (215) 239-3264
Toll free (800) 523-1649 X3280
Email: PharmaSales@elsevier.com

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